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Pricing Methods
Explain the three primary pricing methods, cost-based, value-based, and competition-based, and how they relate to the ideal pricing model.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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Pricing Psychology
Evaluate how the various psychological influences consumers perceive value and identify the different ways companies attempt to influence those perceptions.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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Quantitative Methods
Apply quantitative methods for understanding how consumers value a product.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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Segmentation
Describe different methods for segmenting markets and how that has an impact on price discrimination.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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Product Line Pricing
Compute optimal pricing policies when firms have multiple product offerings.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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Pricing Considerations
Discuss the various regulatory, ethical, practical considerations that should inform a managers price setting practices.
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Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
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